Here's what I did.Word of mouth:
Give free readings to friends and family. They will tell others. Make up some business cards to give out when you are socializing. Have a gimmick, mine is "for every 3 paid readings I get that are referred by you, you get a free one."
That worked out well because I got to read for a whole family, engineered by one daughter. Some of those people I still read for.
Online presence:
Create a youtube channel, so people can visually see how you read. People are funny, some want reversals, others hate them etc. They need to see and feel your energy and style. You could get very popular, so beware. Or be prepared. Having a gimmick will make you stand out. Be creative.
If you dont feel comfortable on YT, there are other ways. Exposure is key. Try making an Instagram account that showcases your talents. Give inspiring messages with your photos. Again, being 'different ' in some way, will always be advantageous. There are thousands of Insta accounts with photos of lovely crystals and tarot cards, but maybe you can bring something different to the table.
Do you have a local flea market? I have set up there before. Ours costs 5 dollars for a space between 2 drive in movie speakers. Plenty of room for a table and chairs. Make your space lovely and inviting. Make eye contact and smile, people will come.
These are just the tip of the iceberg, there's obviously tons of layers to making a business plan. Flow with what works best for you. I know an old member from this very website who makes a complete living from working for a popular 'phone a reader/psychic' type place. She does extremely well and can/does travel anywhere she wants as long as she has a phone and internet service. So, consider what works best for you and your lifestyle.
I pulled back from my channel and my pursuit of this work. I still have a core set of clients. For me personally this work is very draining. As an empath I took on the problems and concerning situations of my clients and it was overwhelming.
Wishing you the best of luck!
●~~ gypsee ~~●